About Us

What are we about? Getting you back on your bike or onto a new electrified ride. That’s pretty much it, in a nutshell. So many of us own bikes that are hanging in the garage, making sure that the skis have somewhere secure to lean up against. And then there’s the sad few who haven’t owned a bike since they were a kid. We all have our reasons for not riding more, or not riding at all, but the overwhelming majority feel the same way.

My back gets sore. My hands are numb. My butt hurts. I haven’t ridden a bike since I was a kid. I really like my couch.

Seriously, don’t you remember when riding a bike was fun? Getting on your bike and going somewhere – anywhere – came with a sense of freedom that you couldn’t capture with anything else. You were the boss. You decided where to go. It was fun.

That’s why hidden deep inside the DNA of each Everyday bike is the fun gene. You will feel it the first time you ride the Kensington and you realize “heeeey, this is pretty comfy”. Or when you put your first load of local market veggies in the front carrier of the Trinity, and you realize that you rode all the way from home and didn’t once think about something hurting. It isn’t magic, it’s just the way riding a bike is supposed to be.